Accelerating Digital Potential:
A Fractional & Interim Chief Digital Officer Case Study In NZ Urban Design
THE CHALLENGE
Harrison Grierson a forward-thinking organisation designing urban communities since 1885, faced a pivotal moment after acquiring a data company. They sought to harness the power of digital technologies but lacked a clear roadmap and leadership in this domain.
THE APPROACH
To address these challenges, Harrison Grierson partnered with Lauren Salisbury, a seasoned digital strategist and organisational leader, as Fractional Interim Chief Digital Officer (CDO). Lauren’s impact was transformative:

THE OUTCOME
The fractional and interim utilisation of Lauren’s expertise in leadership, digital strategy, and organisational design proved to be a catalyst in HG’s digital enablement journey. Her contributions significantly accelerated the pace of digital transformation, positioning digital excellence as a cornerstone of HG’s business success.
Lauren Salisbury isn’t just a digital leader; she’s a catalyst for transformation. Her strategic insights and hands-on guidance propelled us to new heights of digital excellence, making her an invaluable asset to any organisation ready to embrace the future.
WHY THIS MODEL WORKS
- Get experienced leadership at a fraction of the cost, tapping into specialised skills and knowledge without the expense of a full-time hire.
- Scale leadership as needed, benefiting from immediate impact and strategic advice without long-term commitments, perfect for changing businesses.
- Test leadership solutions without full commitments, while gaining fresh ideas and perspectives from leaders with broad industry experience.
For more help, drop me an email at lauren@laurensalisbury.digital.
About UpSw!ng

The content in this series is my perspective, open to discussion and healthy challenge, and welcomes ideas and collaboration should you wish to get involved.
It is my objective to represent diverse thinking and inspirational leadership towards a fundamental shift in the way technology and innovation can grow profitable organisations, whilst making positive impacts on the environment and society.
What may feel dramatic now, will be considered visionary in the future!
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I would be delighted to help you get in touch at to start taking action, not just promoting a vision!
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